Capture and book
Instagram DM automation that answers and books
Instagram is where many customers first ask about your prices, availability or a treatment they saw in a post. If the reply takes hours, they have already messaged someone else. We set up Instagram DM automation: instant AI replies to direct messages and comments that answer common questions, share the right details and book the appointment, all within Meta's messaging rules, with your team stepping in whenever a person is needed.
The problem we fix
Owners post, the post works and the DMs pile up: "how much?", "are you free Saturday?", "where are you?". Answering them takes hours spread across the day, and replies at night or on a day off are rare. Comments asking the same question go unanswered in public.
What we set up, step by step
- Your knowledge base. Services, prices you choose to share, hours, policies and the questions you hear every day, written in your voice.
- Instant replies to DMs. Questions are answered in seconds, day and night, with the right link or detail.
- Comment replies. Common comments on your posts can get a public reply and an invitation to continue in DMs, as Meta allows.
- Booking inside the chat. When someone is ready, the conversation moves to booking, straight into your calendar.
- A human handover. Anything unusual, sensitive or complex is passed to your team with the conversation so far.
Within Meta's rules
We build on the official tools Meta provides for business messaging and follow its rules, such as replying to people who messaged you first and respecting messaging windows. That keeps your account safe and the experience respectful for your customers.
What your day looks like after
Your posts keep working after you put the phone down. People get an answer while they are still scrolling, and the serious ones book. You open Instagram to conversations that are ready for a person, not a backlog of the same five questions.
Instagram works even better alongside WhatsApp booking automation and an AI receptionist for calls. See all our services and the Client Capture System.
What a conversation looks like
Someone sees a post and asks the price of a treatment. The reply arrives in seconds with the information you chose to share and a question about when they would like to come in. They pick a day, the AI offers the times that are free in your calendar and the booking is confirmed in the same chat, with a reminder sent later.
If the person asks something the AI should not answer, such as a medical question, a complaint or a special request, the conversation is handed to your team with everything said so far, so nobody has to repeat themselves.
Questions
Is Instagram DM automation allowed?
Yes, when it uses Meta's official business messaging tools and follows its rules. That is how we build it.
Will customers know it is automated?
We write the replies in your voice and keep them helpful. Your team takes over whenever a conversation needs a person.
Can it reply to comments as well as DMs?
Yes. Common comments can get a public reply and an invitation to continue privately, within Meta's rules.
Can it book appointments?
Yes. When someone is ready, the conversation moves to booking straight into your calendar.
What does it need from me?
Admin access to your Instagram business account and a short session to agree your answers, prices you want to share and booking rules.
How long does setup take?
Automations take five working days to build, and nothing goes live without your approval.
Start with a free demo
We build first: you see a live demo of your new website within 24 hours, before paying anything. Then a 30-minute call to walk through it.
All services The Client Capture System WhatsApp booking automation AI receptionist Lead follow-up automation
