Follow up and grow
Customer re-engagement automation that brings clients back
Your past customers already know and trust you, yet most businesses never contact them again. People do not leave because they were unhappy: they get busy and forget to rebook. We set up customer re-engagement automation that sends rebooking reminders, win-back messages and seasonal offers to past customers at the right time, by WhatsApp, SMS and email, and always respects anyone who asks to stop.
The problem we fix
A client who used to come every six weeks quietly stops. A customer who had a boiler serviced last year forgets it is due again. Nobody notices, because nobody is watching the gaps. Winning a new customer costs far more effort than reminding an old one, but reminding hundreds of people by hand is not realistic.
What we set up, step by step
- Your customer list, cleaned. Past customers from your booking system, CRM or records, organised by service and last visit.
- Rebooking reminders. A message when a customer is due again, based on the service they had and the interval you choose.
- Win-back messages. A friendly note to customers who have not been back for a while, with an easy way to book.
- Seasonal offers. Messages tied to your calendar, such as a seasonal service or a quiet week you want to fill.
- Opt-out in every message. Anyone who asks to stop is removed at once and never contacted again.
What your day looks like after
Customers come back without you chasing them. Quiet weeks get filled by people who already like your work. You can see who was contacted, who rebooked and who asked to stop, instead of guessing.
Done respectfully
We only message customers who have a relationship with your business, keep messages useful and infrequent, and include a clear way to opt out every time. Messages follow the rules of each channel and applicable data protection and marketing law.
Re-engagement works well with automatic review requests, appointment reminders and a custom CRM that tracks every customer. See all our services and the Client Capture System.
Examples by business type
A salon reminds clients when their usual appointment interval has passed. A garage messages customers when a service or inspection is likely to be due. A clinic invites patients back for a review appointment. A trades business contacts last year's customers before the busy season, when booking early helps both sides.
In every case the message is about something the customer actually had with you, which is why it reads as service rather than advertising.
Questions
Who receives the messages?
Only past customers of your business, organised by the service they had and when they last visited.
Which channels are used?
WhatsApp, SMS and email, depending on how your customers prefer to hear from you and what they agreed to.
How often are customers contacted?
Rarely, and only with something useful, such as a rebooking reminder or a relevant offer. We agree the frequency with you.
What about people who do not want messages?
Every message includes a way to opt out, and anyone who asks to stop is never contacted again.
Do I need a CRM for this?
No. We can work from your booking system or customer records, and set up a simple customer list if you have none.
How long does setup take?
Automations take five working days to build, and nothing goes live without your approval.
Start with a free demo
We build first: you see a live demo of your new website within 24 hours, before paying anything. Then a 30-minute call to walk through it.
All services The Client Capture System Appointment reminders automation Automatic Google review requests Lead follow-up automation
